Degree wanted to generate buzz around their newest Absolute Extreme variants. They were looking for some sort of “fun” interactive mobile tour to travel from campus to campus and create experiences. My team and I brainstormed and landed on this mobile game station. I traveled to Massachusetts to meet with a garage that created monster hybrid vehicles. After securing the budget, Unilever purchased 2 Toyota FJ Cruisers. They were cut in half and welded back together to created the mobile and digital command center. Users could play multiple video games as well as interact with the car itself. Samples of the new product were handed out as well as T-shirts.
